Their brand is heavily associated with graffiti artist culture, the urban environment, and has an easy-going attitude. Composed of artists, producers, graffiti writers, and partygoers, All City Freight was ‘cooked up by a group of mates looking to create something we can all enjoy’. We knew any promotional video had to totally embody this ethos, especially for a small company that can’t rely on an already-established brand.

So, we shot the ACF crew in their natural environment: painting some vibrant artwork on the Ouseburn graffiti wall.

Slow motion let us capture their stylish t-shirt designs during the energetic movements of their graffiti crew. Footage was shot in a vertical aspect ratio ideal for a social media advertisement.

Documenting their artistic process was fantastic and a great opportunity to support local arts and culture here in Newcastle. Local artist Elliot Adamson produced the background music, and you can find the artwork a minute's walk from the Tyne Bar.

Equipment: Canon R5C

Location: Ouseburn Graffiti Wall

Keywords: Promotional video, arts and culture, graffiti artists